MERIT 01
Direct promotion in “Central Japan,” the center of manufacturing!
Central Japan, where RTJ will be held, is a major industrial area with a cluster of automobile manufacturers and automotive component manufacturers. It is also the center of the aerospace and machine tool industries. RTJ, held in “Central Japan” with a big cluster of such industries, allows you to directly promote your latest technologies and products to people working in manufacturing and logistics sites.
Visitors analysis
(previous exhibition)
*Based on the RTJ2024 visitor questionnaire
MERIT 02
Overwhelming ability to attract customers
RTJ implements a wide range of PR activities including newspapers, magazines, broadcasting, websites, and transportation advertisements to attract people working in production bases of automobiles, aerospace, logistics, food, and general machines to the exhibition.
Number of visitors
|
Date |
Weather |
Number of |
|---|---|---|
|
July 4th |
Clear |
16,513 |
|
July 5th |
Clear |
20,782 |
|
July 6th |
Clear |
9,110 |
Number of visits to official website and YouTube
Many people visited the official website and YouTube.
Exhibitor Survey
Exhibitors from previous exhibition gave very positive feedback.
REASON 01
Seminars and host-organized exhibitions capturing the latest topics
RTJ focuses on the latest topics concerning industrial robots and implement seminars and co-located events on the organizer stage in the venue. A corner designed to help visitors understand industrial robots through games was also set up. You can find new hints helpful for your work by getting first-hand information.
Seminars
(previous exhibition)
|
July 4th (Thu.) |
Keynote speech “Robots change the work site” |
|---|---|
|
July 5th (Fri.) |
Co-located event: SIer’s Day in Chubu (Aichi) |
|
July 6th (Sat.) |
Special seminar : Robots can do this and that! The latest usage of robot |
REASON 02
Close connections with local machinery and tool trading companies
The Aichi Industrial Distributor’s Association(AIKIKO) collaborates with RTJ to mobilize visitors.
REASON 03
Fulfilling advertisements
In addition to distribution of direct mail, RTJ places advertisements in newspapers, magazines, trains, and major stations in the Central Japan region, as well as in TV and radio commercials immediately before the exhibition period. In cooperation with the official media, the News Flash is delivered in the exhibition period. The report of the situation in the venue is distributed in real time to convey the charms of the exhibition to visitors.
Promotion of previous exhibition
|
TV, Radio |
Tokai TV, CBC TV, Nagoya TV, Chukyo TV, TV Aichi, Tokai radio, CBC radio, FM Aichi, ZIP-FM etc. |
|---|---|
|
Newspaper, Magazine |
Nihon Keizai Shimbun, The Chunichi Shimbun, The Nikkan Kogyo Shimbun, The Mid-Japan Economist, The Nihon Sanki Shimbun, The Nihon Butsuryu Shimbun, Chubu Kikou Shimbun, SEISANZAI MARKETING Magazine, Nikkei Manufacturing, Package & Machine Tsushin (Japan Packaging Machinery Manufacturers Association Journal), Monthly Food Plant Manager, LOGI-BIZ, ROBOT (Japan Robot Association Journal), etc. |
|
Around Stations |
Hanging advertisements on JR Line, Meitetsu Line and Aichi Loop Railway, Digital signages at JR and Meitetsu Nagoya Station, Advertisements at some major stations |
|
Website |
Various news websites |
REASON 04
Strong mobilization from Mikawa area
Free shuttle bus from Mikawa area ‒ one of the important area of automobile industry ‒ every 30 minutes was serviced by RTJ.
MERIT 03
Specialized in manufacturing sites, logisteics bases, retail stores, and research facilities!
For a better match between visitors and exhibitors, the scope of the exhibition is specialized in “industrial robots” used in factories, logistics centers, retail stores, and research facilities, “devices and equipment” with industrial robots integrated in them, and “automation systems” using like AGVs. A more effective exhibition can be expected.
